1. Introduction

Discovery Strength and Conditioning Inc. ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect personal information through this website, including when you submit an intro request or other website form. We aim to handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Information We Collect

We may collect the following information through this website:

• Contact details you provide: such as your name, email address, and phone number.
• Booking and inquiry details: information you choose to include when you submit an intro request or other website form, such as your interests, goals, availability, or general questions.
• Website usage information: technical data such as your IP address, browser type, device information, pages visited, referral source, and general site activity, collected through our analytics provider when you accept optional cookies.
• Cookie and preference data: information stored through cookies or similar technologies, including your cookie consent preference.

Please do not submit sensitive medical, health, or payment information through the website forms unless we specifically request it as part of a later intake or checkout process.

3. How We Use Information

We may use personal information collected through this website to:

• Respond to inquiries and communicate with you.
• Follow up with prospective clients and help schedule intro sessions, appointments, consultations, or future membership onboarding.
• Operate, maintain, and improve the website and user experience.
• Understand website traffic and usage patterns if analytics tools are enabled.
• Protect the security and integrity of the website and comply with legal obligations.

4. Cookies, Local Storage, and Analytics

This website uses a small amount of browser storage to support basic site functionality and, if you consent, to understand how visitors use the site. We store your cookie consent choice (accepted or declined) in your browser's local storage so we can remember your preference on return visits. This is considered strictly necessary and is set regardless of consent.

If you accept optional cookies through our consent banner, we load PostHog, a product-analytics tool, which sets cookies and uses local storage to measure page views, navigation paths, referral sources, approximate location derived from your IP address, and general device and browser information. PostHog also captures a small number of product events, such as CTA clicks, pricing selections, and form submissions, so we can understand which parts of the site are working. We do not currently attach the contact details you submit through forms to analytics records.

• You can accept or decline optional analytics cookies through the consent banner at any time by clearing your browser's site data for this website and reloading the page.
• You can also block or delete cookies through your browser settings.
• We do not currently use advertising, retargeting, or social-media tracking cookies.
• We will update this policy if our analytics or tracking tools change.

5. How We Share Information

We do not sell your personal information. We rely on a small number of third-party service providers to operate this website and handle inquiries. These providers process information only as needed to provide their service to us:

• Wodify: receives the contact and booking details you submit through intro request forms and other website-integrated booking flows, and makes that information available to our team.
• PostHog: receives website usage and event data when you accept optional analytics cookies.
• Amazon Web Services (AWS): hosts this website (S3 and CloudFront) and, as a result, processes basic request logs such as IP addresses and user agents.

We may also disclose information where required by law or where reasonably necessary to protect our rights, safety, or property.

6. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, managing bookings, maintaining business records, and meeting legal obligations. Information about cookie consent or analytics may be retained according to browser storage rules or the settings of the tools we use.

7. Safeguards

We protect personal information through:

• Technical safeguards: restricting access to systems and accounts, using passwords, and relying on reputable service providers.
• Administrative safeguards: limiting access to personal information to people who need it for legitimate business purposes.
• Operational safeguards: reviewing our tools and practices as the website grows.

8. Your Choices and Rights

Subject to applicable law, you may request access to the personal information we hold about you and ask us to correct inaccurate information. You may also contact us to ask questions about how your information is used or to withdraw consent where consent is the basis for processing.

9. Children's Privacy

This website is not intended for children under 13, and we do not knowingly collect personal information from children through the website.

10. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact Discovery Strength and Conditioning Inc. at info@discoverystrength.com.